cpg analytics

Posted on October 8th, 2020


Your reps execute your plan in their targeted accounts, and report back data about the in-store conditions they encountered and were able to affect. Social login not available on Microsoft Edge browser at this time. Consumer products industry has a long way to go to unlock the true potential of analytics, Opportunity versus effort: Where consumer products companies are investing and whether that’s enough, What’s ahead? With Quantzig’s retail analytics solutions companies can win the shelf war and stay connected with their customers, in an age where shoppers have all the information they need to make informed decisions and extract the maximum value out of their spending through a well thought out approach. When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. At Neal Analytics, we help businesses understand their customers, optimize operations, and improve business performance.

As a result, their ability to manage risks may be limited.

Our solutions include: Integrated Cost Analysis Platform: Helps CPG companies calculate cost to serve accurately. Given the changes in fundamental consumer behavior and the current uncertain environment, the hallmark of forward-looking companies is their ability to quickly adapt to the “new normal” by deploying scenario planning and analytics to their true potential. Does Your Shelf Share Match Your Market Share? Thus, so far, we’ve established the link between analytical efforts and profitability, how a few leading heavy users have benefitted by using systematically implemented analytics, and the untapped potential of analytics. WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. Pricing analytics and cash flow optimization, Leverage AI, engg., design & behavioral sciences for integrated business planning, Speaker & published fiction writer (‘Overrated’), Solution design for demand forecasting and investment optimisation, Development of long term strategic business plans. Let us know what you think by choosing one option below.
The solution can handle huge volumes of data. Foresient uses any historical data, along with thousands of built-in algorithms, to identify the best fit for your specific forecast type automatically. We also work with clients in the areas of persona creation, web traffic analysis and path conversion analysis to improve sales, conversion and targeting, especially, e-commerce retail. Analytics are the insights you get from studying that graph. Improve bottom line growth through enhanced visibility into the actual cost-to-serve, Get near real-time insights on out of stock, promotion effectiveness and compliance, Reduce lead times through global roll-outs through Big Data platform on cloud, Adopt analytics across the organization rapidly, Use integrated, enterprise-wide insights for quicker and effective decision-making, Experience better compatibility with existing transactional systems, TCS Digital Solutions: Re-imagine CPG Businesses With Robust and Innovative Digital Capabilities, TCS Sales and Marketing Solutions: Improve the Returns on Your Sales and Marketing Investments. Key opportunities, trends, and challenges. Consumer-packaged-goods (CPG) companies today are dealing with a host of challenges—including political and economic uncertainty, value-conscious consumers with fast-changing needs, and intensified cost pressure due to retailer consolidation and the rise of hard discounters. Consumer hub solution by Fractal is enabling CPG clients to get customer insights and tap into the current needs of consumers. Further, they have better cost management pertaining to sales, marketing, and other overhead expenses, resulting in consistently highest EBITDA margins, signifying stable business earnings. All Rights Reserved. Ltd. There is a rapid shift of demand for many product categories, with some experiencing an unprecedented surge in sales, while others see flagging demand. We leverage automated accelerators to rapidly implement the above – Concordia to ingest and harmonize data; Eugenie and Foresient for anomaly detection and forecasting; Decision Whiz, Cuddle & ERYL enable simple & human-design friendly behavioral nudges & contextual insights.

Are you interested in Quantzig’s analytics solutions? The benefits of our retail and CPG analytics solutions include: To improve market share, companies must be prepared to deal with challenges arising from heightened competition and rising costs within the retail and CPG industry.

She has nine years of experience in developing data-driven thought leadership on a range of themes in consumer products, including mergers and acquisitions, customer segmentation, digital commerce, cyber risk, regulations, and American pantry. Our Intelligent Retail and CPG solutions leverage historical transaction, contextual, and consumer data with machine learning and advanced analytics to create actionable insights for your team. For CPG brands, the battle for market share is as old as time. We are taking you to another website now. Get the Deloitte Insights app. This analysis at every stage of consumer products value chain reveals a significant gap (figure 4). The Site uses cookies to record users' preferences in relation to the functionality of accessibility. Melissa is a recent graduate of Northeastern University and a content marketing specialist at Repsly, Inc. She is committed to applying her skills in order to bring value to Repsly readers and customers. To prioritize the areas for investment, companies should assess the business environment, lean on decision science to start strategically, and assess the speed to value. Unlocking offices, stores, and factories: Efficient business planning and budgeting are the backbones of a company’s financials. WNS enables clients to leverage analytics and address strategic and tactical business challenges: WNS’ analytics helps solve strategic and tactical business problems for store managers, merchandisers and marketing managers. The tool comes with an intuitive consumption layer, to help forecast at speed and scale and implemented on the cloud or on-premise. We not only apply analytics strategically to help clients increase growth, assess new market entry, and manage costs, but also drill down to address tactical challenges—from what marketing approach can provide the leading results, to what supply base is appropriate for a given commodity. Barb works directly with consumer and industrial product clients focusing on their regulatory environment, supply chain, technology and processes, and other issues and opportunities. She has more than 25 years of professional experience serving large multinational clients through a variety of leadership roles. We help improve our clients’ business performance through data-driven intelligence and in-depth supply chain KPIs. For many years, practically every consumer products company has cited “margin improvement and cost reduction” as one of the top focus areas.3 Our analysis reveals that companies with higher adoption rates have consistently lower cost of goods sold (COGS)/revenue ratios than nonusers, with the difference being as high as 12% in some years.

Outside of work, Melissa enjoys practicing yoga, making music, and anything dog-related. Innovative CPG brands can use data analytics to identify noncompliance and win back lost sales. An Insight is simply an indication from your data that there is a problem or opportunity in the field that you can address to have an impact on sales. Barb is vice chairman and the US Consumer Products Leader, Deloitte LLP. To understand which of the above four situations best applies to your business, it is important to assess the analytics adoption maturity of the consumer industry and where you stand in this milieu. A CPG optimizes its portfolio by exploring granular opportunities at variant and retailer levels. Strategic Client Partnerships and Business Strategy, Leads Supply chain analytics practice across Industries, Thought Leader – Data to decision journey, Digital transformation & IBP in CPG industry, FP&A digital transformation using technology & AIML– Cross industries. ©2020 Tata Consultancy Services Limited. In her prior role with Deloitte Financial Advisory Services, Joshi focused on goodwill impairment, bankruptcy and restructuring processes, and M&A research. Revisiting the planned number and forecasts considering COVID-19 risk can help companies sail through the current situation. Harness the power of analytics with the benefit of Deloitte’s deep industry and domain experience and learn how we can help transform analytics from an academic science to an applied business tool that can improve top and bottom line performance.

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