I have created an event promotion course to provide a playbook for you to use when promoting your church events. As we move to a more digital-focused world, your church’s communication strategy will become more critical as you navigate this new terrain. Answers to, ‘why?’, give purpose to everything. If your communication strategy is not aligning with the mission and vision of your church, then you need to ask the following questions: The questions above will help you gain realignment with your church’s communication strategy and its mission and vision. It will force you to come up a communication system that is easy, obvious and strategic. Church teams, especially volunteer dependent, can only do so much. How do you know if your communications strategy is a success?

Required fields are marked *. Insider jargon, wrong assumptions about what our audience knows and what they think are mistakes that are made all the time. So, how to choose the right platform(s): As I’ve intimated already, start with the where the people are.
Once they are at a weekend service guests are invited to go to Starting Point where they can become active supporters of the mission. “Therefore do not be foolish, but understand what the Lord’s will is.”. If you haven’t ha… Everything you do will trickle down from the mission of your church.

Spend most of your time on what gives you the greatest value. Do you feel like your church is the best-kept secret in town? In fact, if you asked your senior leaders to share their heart about who they would like to reach, they will most likely speak of reaching those who do not already know Jesus. Your church’s communication strategy will be the roadmap to helping you determine what effective communications will look like for your church and congregation. Darrel Girardier serves as the Digital Strategy director at Brentwood Baptist Church in Brentwood, Tenn. where he oversees the digital, design and video production teams. Why not connect to the e-Christian fellowship on BBM, Networking by the rules!

The easy criteria to start from is what percentage of your total audience does a particular announcement apply to. What is the one thing you want your congregation to do when you execute your communications strategy? How will you know what to create if you don’t know why you’re creating it? The same strategy on Instagram and YouTube will not give you equal success on either. It includes training videos explaining the system that your church can use to plan 10 weeks in advance for any event promotion, budget accurately for the year, and it will help create staff unity as everyone clear about what is the win. The church and its leaders need to be faithful stewards of resources entrusted to their care. If he lived in our time he would definitely be the blogging rockstar. Not just because of the great efforts he put into building the church, but also because of the time he took to communicate with the church.
Post was not sent - check your email addresses! Starting Point is a class that is an easy way for new people to get involved in the church. But it is critical to have a consistent message for a first timer to have a great first experience with your church. However, by assessing your church’s communication strategy, you’re preparing your church for the future and what lies ahead. Use the documents below as-is or tweak them to fit the specific needs of your ministry. This requires great training. Focus on communicating creatively and effectively to the people already connected to your church to get them motivated, excited and equipped for outreach. This would apply to websites and apps you develop. But don’t stop there, your website, email newsletter and social media should continue to engage and dialog about the same things that are talked about on the weekend.

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