Snapchat demographic statistics. Expanding this audience to 13 to 34-Year-Old US population represents 75 percent of the audience. That being said their are a few things to take note as the app is always maturing. Brands trying to reach Gen Z should consider Snapchat as part of their marketing strategy — and take these Snapchat demographics into consideration when crafting their social strategy. Ryan Bourne 14 October 2021 • 2:57pm. The above answer is related to HubSpot inbound marketing certification. Found inside – Page 216See cell phones Snapchat age demographics of users of, 62, 79, 81, 82 Carnival festival compared to, 79–80, 167–68 ephemeral nature of posts on, 80–81, 87 frequency of usage of, 62–63, 63f intimacy of, 81–82 news consumption and, ... New, Insights into the world’s most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook This Snapchat usage statistic shows Snapchat is more popular than Pinterest and Twitter. Click the menu in the top corner and select 'Manage Ads.'. Statista assumes no Then you can access your favorite statistics via the star in the header. Quick Analysis with our professional Research Service: Show sources information We are happy to help. Around 16.6 % of users are over 35 years of . Run for Office is a civic initiative built within the app in a "Mini . Show publisher information Due to varying update cycles, statistics can display more up-to-date Accessed November 17, 2021. https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/, AudienceProject. Quick Analysis with our professional Research Service: The most important key figures provide you with a compact summary of the topic of "Snapchat" and take you straight to the corresponding statistics. Snapchat reports that 498.2 million people can be reached with their ads. Then you will be able to mark statistics as favourites and use personal statistics alerts. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and those 35 years-and-older. The largest demographic (48%) is 15-25 year-olds, followed by the 26-30 age group (30%), and 36-45 year-olds (18%). Found inside – Page 148'U.S. Snapchat Users Demographics 2016' [available at: https://www.statista.com/statistics/326452/ snapchat-age-group-usa/ (accessed 9 February 2018)] Strand, S. and Berndtsson, J. 2015. 83% of Teens use . Share. Found inside – Page 151The other social media platforms such as Twitter, Pinterest, Snapchat, and LinkedIn are used but with smaller numbers and different age demographics. Does this mean a business should only focus its marketing efforts on YouTube and ... 25-34 is your millennial home buyer target, so you . Are you interested in testing our corporate solutions? Snapchat reached 210 million daily users in Q4 of 2019. The Snapchat usage statistics show that the rest of this platform's audience consists mostly of people aged 15-25, at 48%. [Editor's note: For updated data on the demographics of Instagram users, see MarketingCharts' new report, US Media Audience Demographics.] While Snapchat remains wildly popular with young social media users—over 78% of Americans 18-24-years-old are Snapchatters—what's more revealing is how Snapchat is now beginning to proliferate quickly among older demographics. New, Insights into the world’s most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development, Find studies from all around the internet. With the exception of those 65 and older, Facebook is used by a majority of Americans across a wide range of demographic groups. Snapchat demographics: Age . Percentage of internet users who use Snapchat in the United Kingdom (UK) as of 3rd quarter 2020, by age group [Graph]. Become a part of Snapchatters' everyday conversations with full-screen, digital ads that inspire action from the people that matter most to your business. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Show sources information And many of you know the demographics that are most commonly associated with Snapchat. Directly accessible data for 170 industries from 50 countries (September 17, 2020). 53% of people ages 15-25 use Snapchat; 34% of people ages 26 . Australian Facebook Users As A Percentage Of The Total Population. Unlock greater reach and relevance with Snapchat's easy to use custom audiences. Facebook: number of monthly active users worldwide 2008-2021, Smartphone market share worldwide by vendor 2009-2021, Number of apps available in leading app stores 2021, North American revenue of Snap Inc. in 2020, Number of daily active Snapchat users as of Q3 2021, Most popular social network of U.S. teenagers, Share U.S. internet users for whom Snapchat is the most frequently used social network as of 2021, Share of total U.S. mobile app time generated by Snapchat as of June 2019, Monthly active Snapchat users in the United States, Monthly Snapchat usage by active users in the United States, Snap worldwide annual revenue 2016-2020, by region, U.S. Snapchat social network revenue 2016-2020, Snap worldwide quarterly revenue 2015-2021, Snap sales and marketing spending 2015-2020, Snap research and development spending 2015-2020, Snap worldwide net income/loss 2015-2021, by quarter, Snap top executive compensation 2015-2020, Net worth of the richest social media entrepreneurs 2021, Snapchat user data requests by U.S. federal authorities 2014-2020, Global social networks ranked by number of users 2021, Most popular global mobile messaging apps 2021, Number of social media users on social media platforms worldwide 2019 & 2023, Reach of social media used by U.S. teens and young adults 2020, Snapchat: number of global users 2018-2024, Snapchat: usage penetration in selected countries and territories 2021, Number of Snapchat users in the United States 2018-2023, Daily active users of Snapchat 2014-2021, by region, Gender distribution of social media audiences worldwide 2021, by platform, Snapchat: distribution of global audiences 2021, by age and gender, Snapchat MAU user ratio in the U.S. 2021, by age group & gender, Snapchat usage penetration in the United States 2020, by age group, Snapchat usage penetration in the United States 2020, by gender, Reach of selected social networks in the United States 2020, by age, Daily engagement rate of U.S. mobile social users 2020, U.S. social platform user engagement growth 2020, Rate of Snapchat user activity in the U.S. 2021, Snapchat usage frequency in the United States 2020, U.S. social users who considered leaving select social networks 2020, Digital display ad market share of major ad-selling companies in the U.S. 2019-2021, Snapchat: global advertising revenue 2016-2021, Social media platforms used by marketers worldwide 2021, Social media platforms used by marketers worldwide 2021, by target group, Most important social media platforms for marketers worldwide 2021, U.S. teen and young adult favorite platforms for following influencers 2019, Regular "shop now" usage via social in the U.S. 2019, by age group, Mobile social media usage in the United States. Directly accessible data for 170 industries from 50 countries Social media use over time. 90% of the US population in the age group of 13-24 use Snapchat. 1 These shares stand in stark contrast to those in older age groups. Found insideAt the same time, Snapchat users are pushed “For You” stories that offer swipe data, repeat views, and other KPIs. ... dashboard includes year-todate views and view time, daily reach, gender, and most popular age demographic group. (Statista, 2019). 86 million US and 67 million UK daily active Snapchat users were recorded in Q4 of 2019. Of the people in the age group of 13-34 years 75% use Snapchat; Recent Innovations of Snapchat. Snapchat gender demographics. Demographics play a huge part in this. Found inside – Page 169If news is delivered via social media, audience demographics matter. Threefourths of Snapchat users are ages 18 to 29. News involving people near retirement age would be irrelevant to a large number of its users (Shearer & Matsa, 2018). Snapchat's parent company, Snap Inc., recently filed an IPO which has led to a lot of news about the company and its future. Snapchat generated $2.5 billion revenue in 2020, a 47 percent increase year-on-year. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Found inside... found no significant demographic differences between the Indian internet users when testing for age, education, ... Younger users (18- to 24-year-olds) spend more time on Snapchat than on Face-book, while those over 55 years of age ... YouTube has reached 80% of the population in India over a single decade. Snapchat has 381 million monthly active users; Age. This feature is limited to our corporate solutions. Pin. Snapchat User & Usage Statistics. The latest semi-annual survey, of 10,000 US teens, finds Snapchat not only holding on to the position as the favorite social media platform among teens, but widening the gap between its most recent contender, TikTok. Around 16.6 % of users are over 35 years of . Edit a Campaign. Learn more about how Statista can support your business. This statistic is not included in your account. The Snapchat ad audience predominantly consists of female users with 56.4%. Although Snapchat may not be the most talked about trending network anecdotally, the platform experienced significant growth in 2020. 12 years to 24 years; 18 years to 30 years; 22 years to 35 years; 30 years to 50 years; Correct Answer: 12 years to 24 years Our Snapchat users statistics show a young audience drawn to the app that allows them to be creative, playful, and spontaneous. and over 1 Mio. Some 35% of teens named Snapchat as their favorite social platform, while 30% chose TikTok. Snapchat User Demographics. Re-engage with high-intent and engaged Snapchatters with effective retargeting strategies. Snapchat stock value has increased by over 350 percent from 2020 to 2021. 4. Found inside"Number of Facebook users worldwide 2008-2016: Statistic." www.statista.com/statistics/264810/number-of-monthly-activefacebook-users-worldwide. Accessed April 15, 2017. ... www.statista.com/statistics/326452/snapchat-age-group-usa. Snapchat MAU user ratio in the U.S. 2021, by age group & gender. Answer (1 of 3): Here is a great infographic created by Mediakix | Influencer Marketing Agency that explains the demographics of Snapchat. July 21, 2021. December 23, 2018 By CertificationAnswers. Snapchat has long been regarded as a network for teens and young adults - also called Generation Z. Please do not hesitate to contact me. In The U.S., The Ratio Of Female To Male TikTok Users Is Almost 2:1. Snapchat success story started showing signs of slowing down in growth with the boom of Instagram. Starting from a general age of eligibility for opening a social media profile at 13 years old, and looking at profile demographics from some of the platforms of Facebook, the top social network in the world, it's clear that 25- to 34 year-olds are the dominant age group, followed closely by the 18- to 24-year-olds. 1 These shares stand in stark contrast to those in older age groups. In, AudienceProject. If your creative or the product being advertised requires age-restrictions (e.g. Snapchat age demographics. Found inside – Page 100Snapchat user demographics: Distribution of Snapchat users in the United States as of February 2016, by age. http://www.statista.com/statistics/326452/snapchat-age-group-usa/ El 29 de marzo de 2016, Snapchat publica en su 100 NAVEGANDO ... You can only download this statistic as a Premium user. Are you interested in testing our corporate solutions? 65% of US internet users aged 15 to 29 use Snapchat. (2021). liability for the information given being complete or correct. As of Jan 2017, the majority of Snapchat's demographic was 18-34 years old, with the 25-34 range as one of its fastest growing segments. This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. In the following 6 chapters, you will quickly find the 43 most important statistics relating to "Snapchat". The majority of Snapchat users are in the U.S., which currently stands at 97.55 million users. ; 40.9% of users on Snapchat are male. Please authenticate by going to "My account" → "Administration". Each social media demographics section below shows the percentage of adults in each group who uses each social media network. The male audience makes up most of the remainder, at 43.1%. It is also somewhat popular among people aged between 35 and 44, who contribute to 38% of the user base. Register in seconds and access exclusive features. Follow our 2021 Guide to Social Media Demographics and discover who is the audience on Facebook, Instagram, Twitter, Linkedin, Pinterest, YouTube, Snapchat, and Tiktok. What is Snapchat's largest demographic? Piper Jaffray's " Taking Stock with Teens " survey from November 2017 shows that Instagram and Snapchat are practically equal when it comes to teenager popularity. Snapchat is one of them. Found inside – Page 213was a backlash from its core younger users.145 The latest version of the app divides Discover into three sections of ... run within premium Snapchat content.147 Snapchat audiences can be targeted with demographics such as age, gender, ... While Facebook covers pretty much every age group, other social networks have more niche demographics. Facebook: number of monthly active users worldwide 2008-2021, Instagram accounts with the most followers worldwide 2021, Number of apps available in leading app stores 2021, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. What is Snapchat's largest demographic? Profit from additional features by authenticating your Admin account. . Found insideA good source for understanding Snapchat users is the Omnicore fall 2019 analysis ... 24 percent of U.S. social media users use Snapchat. 3 billion snaps are created everyday. 90 percent of users are 13–24 years of age. Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort - ages 18 to 24 - being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%). ; Snapchat can reach 8.2% of the population who are aged 13 years or more. Snapchat's demographics include people of all ages, including 5% of all internet users in the States who are over the age of 56+. Reach an Engaged Audience: Reach the community that's driving change and grow your business with the Snapchat Generation. This feature is limited to our corporate solutions. 30-50 . So, what do these age-based Instagram demographics mean to your marketing campaigns? (July 21, 2021). But wipe your mouth as you consider these Snapchat demographic numbers from December 2014: Age 18-24: 45 percent; Age 25-34: 26 percent; Age 35-44: 13 percent Audience Insights provide Snapchat data — like demographics and interest categories — as well as external data from select third party data partners. Register in seconds and access exclusive features. 30 years to 50 years. 300 million+. Correct answer. Get in touch with us. Home » HubSpot Inbound Marketing Certification Exam Answers » What is Snapchat's largest demographic? Make adjustments to your campaign and click 'Save & Close.'. On the app store, the age classification is 12+. Found inside – Page 113social networks, such as Facebook, Instagram, and Snapchat, has led to an imagedriven culture which has triggered the need ... Furthermore, several studies have tried to identify the socially responsible consumer in terms of demographic ... Found inside – Page 171Time spent on social media differs between countries, which is likely to be driven by age demographics. ... in the US Snapchat is the most popular social media platform for all age groups between 12 to 24 years (46 million users), ... Found inside – Page 622Because of this, advertisers have taken notice of the purchasing power that Snapchat users now yield and have responded accordingly. If your target audience is in the age groups that use Snapchat the most, it may be a good place to ... Click 'Edit' under the name of the campaign you'd like to edit. Snapchat demographics and usage # of monthly active users: 265 million; Largest age group: 13-34 (75%) Gender: 58% female, 40% male; Time spent per day: 26 minutes; Takeaways based on Snapchat demographics. The largest Snapchat age demographic, however, is 25- to 34-year-olds. Make an Instant Impact: Snapchat Ads are full-screen, immersive, and engaging ads that inspire action. ", AudienceProject, Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2020, by age group Statista, https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/ (last visited November 17, 2021), Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2020, by age group, Snap worldwide annual revenue 2016-2020, by region, U.S. Snapchat social network revenue 2016-2020, Snap worldwide quarterly revenue 2015-2021, Snap sales and marketing spending 2015-2020, Snap research and development spending 2015-2020, Number of social media users on social media platforms worldwide 2019 & 2023, Snapchat: number of global users 2018-2024, Snapchat: usage penetration in selected countries and territories 2021, Number of Snapchat users in the United States 2018-2023, Daily active users of Snapchat 2014-2021, by region, Gender distribution of social media audiences worldwide 2021, by platform, Snapchat: distribution of global audiences 2021, by age and gender, Snapchat MAU user ratio in the U.S. 2021, by age group & gender, Snapchat usage penetration in the United States 2020, by age group, Snapchat usage penetration in the United States 2020, by gender, Reach of selected social networks in the United States 2020, by age, Daily engagement rate of U.S. mobile social users 2020, U.S. social platform user engagement growth 2020, Rate of Snapchat user activity in the U.S. 2021, Snapchat usage frequency in the United States 2020, U.S. social users who considered leaving select social networks 2020, Digital display ad market share of major ad-selling companies in the U.S. 2019-2021, Snapchat: global advertising revenue 2016-2021, Social media platforms used by marketers worldwide 2021, Social media platforms used by marketers worldwide 2021, by target group, Most important social media platforms for marketers worldwide 2021, U.S. teen and young adult favorite platforms for following influencers 2019, Regular "shop now" usage via social in the U.S. 2019, by age group, Snapchat usage reach in the United States 2018, by annual household income, Snapchat usage in Denmark 2017, by device, Snapchat: distribution of global audiences 2021, by gender, Daily usage of Snapchat in Belgium 2017, by age group, Snapchat penetration rate in the Netherlands 2017-2018, by age group, Share of snapchat users amongst internet users in MENA 2015-2017, Number of Snapchat visitors in the UK by age March 2016 - March 2018, GooglePlus usage reach in the United States 2018, by age, GooglePlus usage reach in the United States 2018, by annual household income, Facebook Messenger usage reach in the United States 2018, by age group, Facebook Messenger usage reach in the United States 2018, by gender, Distribution of social sharing users in China 2012, by age group, Snapchat usage frequency in the United States 2018, by gender, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, most important social network for teenagers, 79.7 million U.S. users accessed the photo messaging app, mobile audience reach in the United States. Share. We sometimes estimate the percentage of people in a country, or in certain age ranges, who can be reached on Snapchat. Demographics. For instance, while 65% of adults ages 18 to 29 say they use . Show publisher information This updated guide on demographics will give you the figures you need to define an informed strategy, such as usage, age, gender, country, and behavior. The largest Snapchat age demographic, however, is 25- to 34-year-olds. Snapchat has almost 530 million users in 2021 and is known as a "best friends" platform with active every day use. "Percentage of U.S. Internet Users Who Use Snapchat as of 3rd Quarter 2020, by Age Group. This is compared to Spring 2021 when . Favorite social networks of U.S. teens 2012-2020, Most frequently accessed social network of U.S. users 2021, Time spent on leading mobile app publishers in the U.S. 2019, Leading mobile messengers in the U.S. 2019, by users, Leading mobile messengers in the U.S. 2019, by monthly usage. Snapchat: distribution of global audiences 2021, by age and gender Snapchat MAU user ratio in the U.S. 2021, by age group & gender Snapchat usage penetration in the United States 2020, by age group For instance, 62% of those aged 18-29 use Snapchat and 67% use Instagram.

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